01
Source
Finds businesses that need to be found.
Profile
Visible, competitive and efficient.
Lethabo Montshiwe is a 25-year-old Black South African entrepreneur and the founder of Digital Switch, a Johannesburg-based technology venture developing AI-powered systems that help small businesses and organisations become more visible, competitive and efficient.
The idea for Digital Switch began in 2022, when Lethabo noticed that many businesses and service providers she encountered in everyday life were almost invisible online. She recognised that the problem extended beyond digital visibility: businesses relying on manual processes, disconnected tools and limited capacity were often unable to grow beyond the constraints of their existing operations.
Digital Switch
Built without external funding.
Determined to find better ways of solving these problems, Lethabo taught herself to work with AI tools, APIs and automation platforms. What began as manually identifying businesses on Google Maps evolved into a multi-stage automated system.
02
Research and verify
Checks every business against independent sources.
03
Qualify
Decides which prospects are worth reaching.
04
Discover contacts
Finds the right way to reach the owner.
05
Personalise
Generates content written for each business.
06
Build previews
Builds a custom website preview for each one.
1,859Businesses sourced
170+Website previews generated
R0External funding
Hiring young South AfricansSales roles open
Around the system, Lethabo has built the infrastructure to sell and deliver at scale.
Website
digitalswitch.co.za, where any business can request a preview of its own site.
Sales desks
Work on phone and laptop and give each sales representative their own leads.
Offers and referrals
Automatically generated offers for interested businesses, and a referral programme.
Clients
Automated onboarding, hosting and support. Live sites include Kasi Lobby and Mjojo Finance Play.
Team
A local sales representative on board, with sales roles open to young South Africans.
Next
An adaptable AI orchestration platform that connects the best specialised tools into complete business systems.
Her vision
African businesses should not be limited by a lack of access to digital capability.
Her broader vision is to develop Digital Switch into an adaptable AI orchestration platform that identifies the capabilities required to solve a particular problem, discovers the best specialised tools available and connects them into complete, functional business systems, while creating opportunities for more young Africans to participate in the technology-driven economy.
Testimony Tuesday
Real stories of hope.
Beyond technology, Lethabo founded Testimony Tuesday, a platform for people to share personal testimonies, explore scripture-based themes and encourage one another through bi-weekly online gatherings. She is also developing its reach through digital content and podcasting.
"And they overcame him by the blood of the Lamb, and by the word of their testimony." Revelation 12:11